The album’s first single, “Come Close” (featuring Mary J.
Each song is different from the next, though they all share precise production and richly textured sounds. What makes Electric Circus so special, though, is its sound. He does rap about losing and finding love - with singer Erykah Badu, who is one of the many guests on the album - and spiritual growth. Unexpectedly, though, he doesn’t rap about the sociopolitical state of our nation, poverty, 9/11, or even everyone’s favorite Yale alumnus, George W. Lyrically, his rhymes are just as conscious as any he’s ever written. Reconciling the “H.E.R” artist and the rapper now selling soda pop isn’t too difficult: Common’s new album, Electric Circus, is stunning. This past week, Common followed suit the ad is about keeping it real. Last year, the Roots were featured in an ad for Coca-Cola. “Now I see her in commercials, she’s universal.” Thanks to the album’s success, Common (who was then known as Common Sense) was considered an heir (along with the Roots and Mos Def) to De La Soul and A Tribe Called Quest’s throne. “Told her if she got an image and a gimmick / that she could make money, and she did it like a dummy,” he sang. “I Used to Love H.E.R.,” released on the 1994 album Resurrection, is Common’s eulogy for pure, underground hip-hop.
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